Less Alcohol Unit

Alcohol kills at least three million people a year worldwide. The World Health Organisation's Less Alcohol unit aims to tackle the determinants that drive the availability and affordability of harmful alcohol consumption. Not only this, but the effects excessive drinking has on your body and how that affects others too. Upon research, I discovered that it takes the body around 60 minutes to break down just one standard unit of alcohol, which is around 10ml/8g.  This time frame formed the identity of the unit. Each minute is presented  as a dot, either in 60 dots, 30 dots, or 1 dot. A playful and vibrant colour scheme was used to attract policy leaders and the general public. The identity was used across webinars, policy briefs,  online material and flyers.

Alcohol kills at least three million people a year worldwide. The World Health Organisation's Less Alcohol unit aims to tackle the determinants that drive the availability and affordability of harmful alcohol consumption. Not only this, but the effects excessive drinking has on your body and how that affects others too. Upon research, I discovered that it takes the body around 60 minutes to break down just one standard unit of alcohol, which is around 10ml/8g.  This time frame formed the identity of the unit. Each minute is presented  as a dot, either in 60 dots, 30 dots, or 1 dot. A playful and vibrant colour scheme was used to attract policy leaders and the general public. The identity was used across webinars, policy briefs,  online material and flyers.