Charlotte Allen about
I'm bored of running, get me to a club
Campaign + concept 2021, Due to COVID-19, we saw worldwide closures of clubs with no indication when they would open again. In collaboration with Nina Carter, a London-based illustrator, we created a one-off t-shirt to raise money for the nightlife industry. I noticed that running, alongside sourdough baking, was a popular lockdown hobby, parks and streets filled with runners. Running can increase energy, decrease stress and improve your mood. Similar to the effects of clubbing. I found this a funny comparison and wanted to create 
a t-shirt that responded to this observation. The design embodies movement, togetherness and energy inspired by forms of the human body. The t-shirts were sold online, with 80% of sales donated to a closed club in London.
I'm bored of running, get me to a club
Campaign + concept 2021, Due to COVID-19, we saw worldwide closures of clubs with no indication when they would open again. In collaboration with Nina Carter, a London-based illustrator, we created a one-off t-shirt to raise money for the nightlife industry. I noticed that running, alongside sourdough baking, was a popular lockdown hobby, parks and streets filled with runners. Running can increase energy, decrease stress and improve your mood. Similar to the effects of clubbing. I found this a funny comparison and wanted to create 
a t-shirt that responded to this observation. The design embodies movement, togetherness and energy inspired by forms of the human body. The t-shirts were sold online, with 80% of sales donated to a closed club in London.